<p>This is the first Topgolf complex in Arkansas. The site chosen was unique in shape and size, which required creative parking and drainage design to make the site functional while also meeting all city and client requirements. The site has 370 parking spaces and a two-story event center.</p>
<p>This project required reducing the footprint of a regional detention pond to accommodate the established ROW and the necessary footprint for the building and greens. The resulting two interconnected ponds system collects flow from 100 acres of development in Uptown Rogers, most of it offsite. Extensive coordination between the city and client was required to make this unique project layout work.</p>

Learn about Crafton Tull's work on Topgolf.

Crafton Tull | Topgolf

[X] Topgolf

Education

PLA, ASLA

<p>Barry R. Williams is originally from Jackson, MS and graduated from the Mississippi State University Department of Landscape Architecture in 1992 where he earned his Bachelor&rsquo;s degree. He has been a registered landscape architect for the past 20 years in the state of Arkansas, and 15 of those 20 years he has been employed by civil engineering firms with a focus on land development.</p>
<p>Over his career Barry has served on the Arkansas State Board of Architects and Landscape Architects. He is a past president of the Arkansas Chapter of the American Society of Landscape Architects, a graduate of the Faulkner County Leadership Institute, a past the chairman of the Conway Tree Board, and was elected to two terms as Justice of the Peace for Faulkner County serving on the Quorum Court. During his public service on the Faulkner County Quorum Court, he was a member of the Roads and Infrastructure Committee where he began leading the charge for the development of new roadway standards for development in the County.</p>
<p>He has been a member of Conway&rsquo;s First Baptist for the past 17 years serving on the Building Committee and as a vocalist with the Praise and Worship Team.&nbsp;</p>
<h3><strong>FUN FACT</strong></h3>
<p>At his first job out of school, Barry helped train attack dogs that guarded a nursery and garden center in Little Rock.</p>
<p>&nbsp;</p>
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<h6>Alabama Society of Professional Engineers</h6>
<p>2009 Young Engineer of Year</p>
<h6>American Council of Engineering Companies of Arkansas</h6>
<p>2016 Grand Conceptor Award</p>
<h6>Alabama Society of Professional Engineers</h6>
<p>2012-2013 State Director</p>
<h6>National Society of Professional Engineers</h6>
<p>2015-2016 Chapter President</p>
</div>

Learn more about Barry Williams and his role and experience at Crafton Tull.

Crafton Tull | Barry Williams

<p>Barry R. Williams is originally from Jackson, MS, and he is a registered landscape architect in the state of Arkansas.&nbsp;</p>
<p>Throughout his career, Barry has served on the Arkansas State Board of Architects and Landscape Architects. He is a past president of the Arkansas Chapter of the American Society of Landscape Architects, a graduate of the Faulkner County Leadership Institute, a past chairman of the Conway Tree Board, and he was elected to two terms as Justice of the Peace for Faulkner County serving on the Quorum Court. During his public service on the Faulkner County Quorum Court, he was a member of the Roads and Infrastructure Committee, where he began leading the charge for the development of new roadway standards in the county.</p>
<p>Barry now lives in Rogers with his wife after relocating from Conway and is active in the local community.&nbsp;</p>

<p>Parks and recreation departments provide <a href="https://www.nrpa.org/uploadedFiles/nrpa.org/Advocacy/Resources/Parks-Recreation-Essential-Public-Services-January-2010.pdf" target="_blank" rel="noopener">essential public services</a>, but funding constraints prevent many from adding more beneficial programs. Most local departments rely on tax-based revenue from general funds. Non-tax revenue generated from fees, permits, sponsorships, and donations is often a smaller but vital funding source. Amenities that incorporate cost-recovery features, such as user fees, can help parks and recreation departments enrich and sustain recreational offerings without creating a budget shortfall.&nbsp;</p>
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<p>It is essential to recognize that each local government is different, and therefore cost-recovery policies should incorporate a community's unique values. For example, if there is consensus that a program substantially benefits the community as a whole, a department may be less inclined to collect fees. On the other hand, a department may collect fees for an amenity that primarily benefits individuals, such as campsite rentals or classes. Some departments formally adopt <a href="https://slocountyparks.com/wp-content/uploads/2018/07/County-of-SLO-Cost-Recovery-Methodology-Final-Report.pdf" target="_blank" rel="noopener">cost recovery policies</a> to address these issues transparently. &nbsp;&nbsp;</p>
<p>Most departments generate non-tax revenue from facility rentals and concessions. However, some cities are seeing success with creative, less common amenities.</p>
<p><strong>The following is a list of out-of-the-box ideas that your department might consider implementing.</strong></p>
<h2>Dog park lectures from local experts</h2>
<p>It's no secret that the number of dog parks is rising across the country. While most cities with dog parks do not collect user fees, some departments provide special on-site programming and charge a sign-up fee. Cities can invite local canine experts to host sessions on topics including behavior training, dog park etiquette, skills course activities, and hiking. This programming can help both dogs and dog owners feel more comfortable at the park, while enhancing safety, and encouraging healthy, active lifestyles.&nbsp;</p>
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<div class="row customLists">
<h2>Food truck courts</h2>
</div>
<p>Because of the rising popularity of food trucks, food truck courts are <a href="https://blog.cheapism.com/food-truck-parks/">becoming more common</a>. Food truck courts allow parks departments to provide park visitors with locally sourced refreshment options without the high operating cost of a concession stand. Cities can rent food truck bays to private operators on an annual or a short-term basis. The bays typically include electricity, water, seating, and trash receptacles at a minimum. Offering rental space for food trucks can be an excellent option for cities with a strong food truck presence. Some ideal locations for food truck courts include splash pads, playgrounds, ball fields, and trailheads. Food trucks can even operate alongside traditional concession stands during popular events.&nbsp;</p>

<h2>Ecological tours</h2>
<p>Many parks departments own vacant land containing wetlands and ecologically sensitive areas. While it is likely not appropriate to charge a use fee to access these valuable assets, there may be community interest in paid ecological tours hosted by local experts. Guided tours can teach participants about migrating waterfowl, native plants, fish, insects, amphibians, and other local wildlife. Wetland boardwalks provide an elevated walkway through these otherwise inaccessible areas with minimal environmental impact. Additionally, connecting these boardwalks to local trail systems can increase access and feasibility of such programming.&nbsp;</p>

<h2>Pavilions and shade structures</h2>
<p>While pavilions and shade structures are not a new concept in parks, there are now sophisticated <a href="https://www.g2.com/categories/parks-and-recreation">online reservation systems</a> that simplify the process for both users and local governments. Some of these systems allow owners to adjust rental rates based on demand. A modern reservation system paired with shade structures placed in desirable locations can increase revenue for parks departments and provide a versatile amenity for the community.</p>

<h2>Amphitheaters</h2>
<p>A well-designed amphitheater can host concerts, plays, and other community events planned by parks and recreation departments. To help offset the cost of the facility, there may be opportunities for private rentals. Location is key to the viability of a city-owned amphitheater, and a smartly designed venue can pay for itself over time both directly through rental fees and indirectly through economic boosts to surrounding businesses. Architectural character, access, seating, and audio and visual technology are vital considerations for a venue capable of generating revenue.</p>
<p><img src="https://api.www.craftontull.com/media/uploads/insights/creative_park_amenities/building-park.webp" alt="" width="1000" height="595" /></p>
<p>Aside from these revenue-generating options for municipalities, public grants can offer funding sources as well. These grants are often a viable funding source for local park improvement projects, especially those that involve trail and accessibility improvements. Many local governments rely on state-administered, federal-aid programs, such as the <a href="https://www.fhwa.dot.gov/environment/recreational_trails/">Recreational Trails Program</a>, to bolster available funding for expansions and improvements to parks systems. Combining grants with any of these cost-recovery ideas can allow budget-constrained parks departments to better serve their communities through expanded and enriched offerings.</p>
<p>&nbsp;</p>

Creative Park Amenities with Cost Recovery Potential

Barry's Work

Learn about Crafton Tull's work on Runway Bike Park Pump Track.

Crafton Tull | Runway Bike Park Pump Track

Awards

P.E., LEED AP

Learn more about Daniel Ellis and his role and experience at Crafton Tull.

Crafton Tull | Daniel Ellis

<p>Daniel is <strong>Senior Vice President of the Development Division</strong> at Crafton Tull. He is a member of the National Society of Civil Engineers and the American Society of Professional Engineers, and he holds professional engineering licenses in three states and carries a LEED AP<sup>&reg;</sup> certification.</p>
<p>Daniel has managed civil engineering projects from retail developments to apartments, schools, roads, sports facilities, parks, and medical facilities. His broad scope of knowledge in drainage projects gives clients confidence that the job will be done right. He works in quality control and constructability for the development team.</p>

Daniel's Work

Learn about Crafton Tull's work on Mercy Hospital Expansion.

Crafton Tull | Mercy Hospital Expansion

Learn about Crafton Tull's work on The Railyard Bike Park Renovations.

Crafton Tull | The Railyard Bike Park Renovations

Learn more about Crafton Tull's work on Northwest Park Renovation.

Crafton Tull | Northwest Park Renovation

Learn about Crafton Tull's work on Pinnacle Heights.

Crafton Tull | Pinnacle Heights

P.E.

Learn more about Taylor Lindley and his role and experience at Crafton Tull.

Crafton Tull | Taylor Lindley

<p>Taylor is a Vice President in the Rogers office and leads site development teams delivering residential and commercial projects throughout Northwest Arkansas. He specializes in fast-paced projects and has a thorough understanding of local development requirements and guidelines. Taylor is also a member of the American Society of Civil Engineers, National Society of Professional Engineers, and the Urban Land Institute.</p>

PROJECTS

Topgolf