Crafton Tull was selected by the City of Rogers to prepare a master plan, engineering documents, and architectural designs for a park and aquatics center to serve the city as a special recreation destination. The theme of the park is &ldquo;Nature in the Ozarks,&rdquo; with the 18.5 acre Aquatic Center as the &ldquo;Ozark Swimming Hole.&rdquo; This theme is also carried throughout the park and aquatic center in the architectural elements, paving design, water features, play elements, and signage.
The Aquatics Center is located on the west end of the park and includes recreational elements, including a lazy river, tower slides, spray pools, and a tot pool nestled amongst drifts of native landscape. A locker room and concession serves the park users, while a competition pool provides a location for team events, therapy classes and other deep water activities. The east end of the park is dedicated to open play fields and ponds surrounded by wetland vegetation. Trails connect the park to the city-wide trail system.
<h6>&nbsp;</h6>
<h6>Aquatics International Award Winner: 2016 Dream Designs Award</h6>

Learn about Crafton Tull's work on Rogers Aquatics Center.

Crafton Tull | Rogers Aquatics Center

[X] Rogers Aquatics Center

Education

Awards

PLA, ASLA

Learn more about Dave Roberts and his role and experience at Crafton Tull.

Crafton Tull | Dave Roberts

Dave is responsible for overseeing and contributing to site planning and urban design projects that include community redevelopment plans, corridor plans, campus master plans, parks &amp; recreation system plans, as well as bicycle &amp; pedestrian network plans. Dave often presents sessions at conferences in the Mid-South region on planning healthy communities, urban planning strategies, and the benefits of placemaking. His daily responsibilities also include administration of the marketing department and business development for the firm.

Many cities prioritize improving walkability in downtowns and commercial areas, not just to enhance safety or to develop community character, but because there is real potential for financial return on investment. Investments in walkability, which measures an area&rsquo;s ease of connectivity via non-vehicular transportation, can include sidewalks, multi-use paths, streetscape enhancements, and traffic-calming measures. While these projects might be more often categorized as infrastructure, they do much more than provide a mode of transportation. They have the power to transform local economies.
Places where people feel safe and comfortable walking are places where businesses can thrive. Bustling downtown districts offer a variety of things to do - restaurants, coffee shops, art galleries, and breweries - all within walking distance of one another. Increased foot traffic creates higher property values in these areas and the surrounding neighborhoods as well. Over time, the tax value per acre in these dense, walkable areas will outpace areas that are more dependent on vehicular traffic. This has been confirmed in multiple studies by <a href="https://www.urbanthree.com/">Urban3</a>, a company specializing in revenue modeling and cost of service analysis for cities.
Not only do these compact, walkable places generate more tax revenue per acre, they require less extensive infrastructure networks compared to sprawling, car-dependent developments. For cities, this results in lower costs for road maintenance, utilities, and public services. It&rsquo;s a win-win.

<img src="https://api.www.craftontull.com/media/uploads/insights/walkable_downtowns/walk_audit.webp" alt="" width="1920" height="915" />
Any city, big or small, with goals to invest in walkability should consider these steps:
<ol>
<li>Conduct a Walk Audit: Begin by assessing the current state of pedestrian infrastructure. At Crafton Tull, I work with cities across the state hosting walk audits that bring together city and business leaders. We identify areas lacking sidewalks, dangerous intersections, and discuss best practice site planning methods. The walk audit and final report helps prioritize improvements and allocate resources effectively.I recently hosted a walk audit in Prairie Grove with Mayor David Faulk and 20 members of the community. Mayor Faulk believes the walk audit identified changes that could create a more prosperous downtown. &ldquo;The walk audit has been a great asset to us, and I would highly recommend this activity to all municipalities,&rdquo; the mayor said.</li>
<li>Engage the Community: Involve residents, business owners, and other stakeholders in the planning process. Their input can help ensure that improvements meet local needs and build support for larger initiatives.</li>
<li>Develop a Pedestrian Master Plan: Create a comprehensive strategy that outlines short-term and long-term goals for improving walkability. This plan should integrate with existing transportation and land-use policies to ensure a cohesive approach. The planning team at Crafton Tull is well-versed in creating <a href="https://www.craftontull.com/expertise/industries/active-transportation">bicycle and pedestrian master plans</a> that prioritize investments and unite communities in a shared vision.</li>
<li>Implement Quick Wins: Start with low-cost, high-impact improvements such as repainting crosswalks, installing pedestrian signals, or creating pocket parks. These visible changes can build public support and demonstrate immediate benefits.</li>
<li>&nbsp;Establish an Overlay District: Update land-use regulations to encourage mixed-use development, higher densities in appropriate areas, and pedestrian-oriented design standards. Over time, this can help create the type of built environment that supports walkability.</li>
<li>Invest in Key Corridors: Identify main streets or commercial districts that could benefit from significant pedestrian improvements. Concentrate initial investments in these areas to create showcase projects that can catalyze further development.</li>
</ol>
&nbsp;

While the initial costs of improving walkability can be substantial, the long-term economic benefits far outweigh the investment. Cities that prioritize walkable infrastructure often see returns in the form of increased tax revenues, reduced infrastructure maintenance costs, and a better sense of community character.
The benefits of walkability investments can compound over time. As initial improvements attract more pedestrians and businesses, they create a cycle of increased activity, further investment, and economic growth. This snowball effect can transform struggling urban areas into vibrant, prosperous districts that contribute significantly to the city's overall economic health. Connecting these walkable districts to the surrounding neighborhoods will increase visibility and activity for the businesses who will benefit from the foot traffic.
Investing in infrastructure that promotes walkability represents a strategic economic development opportunity for cities. As cities compete for talent, businesses, and investment, those that prioritize walkability will be well-positioned to thrive economically while offering a higher quality of life for their residents. The journey towards enhanced walkability may begin with small steps, but it leads to transformative economic outcomes that can reshape the urban landscape for generations to come.
&nbsp;

Related Projects

Many cities prioritize improving walkability in downtowns and commercial areas, not just to enhance safety or to develop community character, but because there is real potential fo

Walkable Downtowns Drive Economic Development

Many cities prioritize improving walkability in downtowns and commercial areas, not just to enhance safety or to develop community character, but because there is real potential for financial return on investment.

Dave's Work

AICP, PLA, ASLA

Learn more about Julie Luther Kelso and her role and experience at Crafton Tull.

Crafton Tull | Julie Luther Kelso

Julie is a Project Manager and Vice President of Planning for Crafton Tull. She is a member of the American Institute of Certified Planners as well as the American Planning Association and is a licensed Landscape Architect in both Arkansas and Texas. Julie&rsquo;s areas of expertise include large-scale comprehensive plans, bicycle and pedestrian plans, and park system master plans, as well as site-specific projects such as streetscape corridors, trail design, and campus planning projects. She has managed several award-winning projects varying in scale from a few city blocks to several counties.

<h2>A shift in focus</h2>
In 1940, with less than 20 percent of Americans living in rural or suburban areas, metropolitan downtown remained the hub of economic activity in the United States. Even families who lived outside of the city had to travel downtown for entertainment, including theatres, plays, restaurants, gathering space, and commerce. These figures changed drastically when the post-war automobile boom made it possible to live outside the city center where new suburban homes were being constructed at a rapid pace.&nbsp;By 2000, according to the&nbsp;<a href="https://www.census.gov/prod/2002pubs/censr-4.pdf" target="_blank" rel="noopener">U.S. Census Bureau</a>, half of the U.S. population lived in suburban areas.&nbsp;This mass exodus resulted in outlying shopping malls and big-box retail, with their ample parking and one-stop shopping appeal. They soon replaced downtown areas as the center of retail, culture, entertainment, and gathering space. Downtowns became increasingly neglected as local businesses couldn&rsquo;t compete with big box stores. Research analysts at&nbsp;<a href="https://www.theatlantic.com/business/archive/2017/04/retail-meltdown-of-2017/522384/" target="_blank" rel="noopener">Cowen and Company</a>&nbsp;published a study in early 2017 that found&nbsp;&ldquo;The number of malls in the U.S. grew more than twice as fast as the population between 1970 and 2015.&rdquo; Churches and entertainment venues also followed locating alongside the residential development of the suburbs.&nbsp;

<h2>Downtowns re-emerge</h2>
Decades later, as communities grew with unimpressive, ubiquitous retail corridors, there was a renewed interest in downtowns and the sense of place found there.&nbsp;The homogeneity of &lsquo;Anywhere USA&rsquo; left people searching to rediscover the shared experience found downtown.&nbsp;In no place is this seen more clearly than in the retail sector. Research firm&nbsp;<a href="http://www.cushmanwakefield.us/en/" target="_blank" rel="noopener">Cushman &amp; Wakefield</a>&nbsp;published a study finding mall visits declined 50 percent between 2010 and 2013. Nine once formidable department stores filed for bankruptcy in 2017 alone. The result intensified an effort first brought about in the late 1990s and early 2000s to recreate downtowns on a national scale by reconfiguring the traditional indoor mall into new urban lifestyle centers that modeled downtown scale, walkability, and architecture.&nbsp; Ironically, due in part to the affordability of available space, actual downtowns became prime spaces for local businesses, retail, restaurants, and community destinations.&nbsp; In 2012, the U.S. Census Bureau issued a press release stating &ldquo;Between the 2000 and 2010 censuses, metro areas with 5 million or more people experienced double-digit population growth rates within their downtown areas.&rdquo; The takeaway: it is time for cities to build on this momentum.&nbsp;
<img src="https://api.www.craftontull.com/media/uploads/insights/american_downtown/broken_arrow_downtown_copy.webp" alt="American Downtown - Broken Arrow" width="800" height="451" />

<h2>Development trends</h2>
Municipalities, large and small, see the need to help quell the longing for a sense of place; urban planners come in to lighten that load. Christopher B. Leinberger, in a research brief conducted for The Brookings Institution Metropolitan Policy Program explains &ldquo;Early progress must be made in building this expanded definition of infrastructure&mdash;along with a believable commitment to provide the rest&mdash;in order to attract the private sector developers and investors who will ultimately drive the downtown turnaround.&rdquo;&nbsp;Municipalities are hiring planning and design consultants to redesign public spaces, knowing that private investment will soon follow.&nbsp;These projects often start with streetscapes, pedestrian spaces, bike lanes, plazas and pocket parks. Revitalization comes about when the public and private sector interests align. As a result, young professionals have begun to flock to live, work, and play in an authentic environment with layers of architectural history and development over time, rather than the re-created, mass-produced copies on the outskirts of town.
With the renewed interest and eager consumers, planners focus on a community&rsquo;s cultural, historical, and natural assets to emphasize its sense of place. In the world of Amazon and online shopping, fashion and d&eacute;cor have become homogenized. With the shift back to downtown, embracing a local pride and an authentic vibe is a valued commodity.

Cities are experiencing renewed interest in downtowns and the sense of place found in these importance spaces.

Julie's Work

Learn about Crafton Tull's work on Searcy Planning Studies.

Crafton Tull | Searcy Planning Studies

Learn about Crafton Tull's work on Central Arkansas Regional Greenways Plan.

Crafton Tull | Central Arkansas Regional Greenways Plan

Learn about Crafton Tull's work on Capital Area Active Transportation Plan.

Crafton Tull | Capital Area Active Transportation Plan

AIA, LEED AP

Mark is a Senior Vice President and leads the Architecture Division at Crafton Tull, as well as serving on the Board of Directors. He received his bachelor's degree from the Fay Jones School of Architecture and Design.
Mark is an active member of the American Institute of Architects (AIA), National Council of Architectural Registration Boards (NCARB), and is a LEED&reg; AP professional specializing in building design and construction.
Mark has worked for Crafton Tull for over 28 years, and he leads outstanding design teams in developing successful projects in major market sectors, including: primary and secondary education, postsecondary education, corporate, spiritual, municipal, sports, and industrial facilities.
FUN FACT: Mark started working at Crafton Tull on Valentine's Day in '94 and has loved working here ever since!

Learn more about Mark Owings and his role and experience at Crafton Tull.

Crafton Tull | Mark Owings

Mark is a Senior Vice President who leads the&nbsp;Architecture Division&nbsp;at Crafton Tull. Mark serves on the Board of Directors for Crafton Tull, bringing his passion for architecture, sustainability, and technology to the entire firm. He has a passion for visiting new places and encountering their varied art and architecture but is equally comfortable camping with friends and relatives. Mark leads outstanding design teams in developing successful projects in major market sectors, including primary and secondary education, postsecondary education, corporate, spiritual, municipal, sports, and industrial facilities.
Mark is an active member of the American Institute of Architects (AIA) and the National Council of Architectural Registration Boards (NCARB) and is also a LEED AP&reg;&nbsp;professional.&nbsp;

It's no secret that farmers markets have become <a href="https://www.ams.usda.gov/sites/default/files/media/NationalCountofFMDirectory17.JPG" title="Farmers market popularity" target="_blank" rel="noopener">increasingly popular in recent years</a>. As demand for fresh, local produce rises, cities across the country are investing in the development of versatile, strategically located venues with farmers markets in mind. When thoughtfully designed, public spaces that host farmers markets can also serve as festival backdrops, outdoor concert venues, demonstration kitchens, and more. From an urban planning and building design perspective, there are several factors to consider when determining an ideal farmers market location and whether or not a structure is feasible.
<h2>Visibility + Access</h2>
A farmers market can have a wide selection of the freshest local produce in town, but it cannot realize its full potential without a proper location. Central commercial districts, such as downtowns, often make for ideal locations because they offer built-in foot traffic along with easy access and high visibility.

Ensuring connectivity to parks and trail systems is a great way to boost traffic without requiring additional parking. Farmers markets located next to an open green space create opportunities for events that can attract new shoppers. Yoga classes, dog days of summer events where everyone brings their pup, and pop-up art shows can all draw people to a market.
<h2>Structure type</h2>
Many thriving farmers markets take place in the open by using a parking lot or a town square. At these events, vendors provide tents for shade. However, many cities choose to invest in large canopy structures, which provide protection from the elements and make it easy for vendors to set up and tear down. The positive economic impact that farmers markets offer can help offset the short-term construction costs associated with a shade structure. In fact, a 2008 study conducted by staff at Oklahoma State University found that every dollar in total farmers market gross sales generates $2.36 for the local economy.
&nbsp;
<img class="img-responsive" src="https://api.www.craftontull.com/media/uploads/insights/farmers_markets_public_spaces/farmers-markets-2.jpeg" alt="Farmers Market Pavillion" width="800" height="600" />
If the site allows for new construction of a covered pavilion, public restrooms and shaded seating are amenities that can elevate a farmers market's success. During the planning and design process, it's crucial to consider all of the potential uses a shade structure might provide on a particular site. For example, some communities use pavilions to host farmers markets during growing seasons, but during winter months the pavilion transforms into an outdoor ice skating rink.
An indoor farmers market allows for year-round use and can double as a versatile community event space. If a commercial kitchen is feasible as part of the building design, it can be used for cooking demonstrations, food-prep during festivals, or as an incubator for small business.
<img class="img-responsive" src="https://api.www.craftontull.com/media/uploads/insights/farmers_markets_public_spaces/farmers-markets-3-depot.jpeg" alt="Depot Park" width="800" height="775" />
<h6>DEPOT PARK LOCATED IN DOWNTOWN RUSSELLVILLE, ARKANSAS HOSTS THE POPE COUNTY FARMERS MARKET.</h6>

<h2>Success story</h2>
Providing areas with multiple uses is part of what has spelled success for <a href="https://www.forbes.com/sites/forbestreptalks/2017/08/28/after-his-own-business-stalled-dan-carmody-took-over-detroits-eastern-market-to-help-others/#1247381b1df8">Detroit's Eastern Market</a>. The <a href="https://www.pps.org/places/detroit-eastern-market">farmers market</a> there dates back to 1891, but in 2006 it reorganized as a public/private venture. Today it has a wholesale market, a retail market, and a street market in a five-building complex. Peak foot traffic can hit 50,000 people on a Saturday. While few communities have the potential to reach that scale, more cities are taking advantage of the increasing demand for locally-grown produce.
Many communities are investing in strategically located, thoughtfully designed community spaces that serve as destination farmers markets. This investment is a way for cities to enhance quality of life and strengthen the local economy. When realizing their full potential, farmers markets provide more than access to local fruits and vegetables. The sights, sounds, and activities surrounding them become part of the fabric of a community and create a sense of place.
&nbsp;

Public Spaces Designed to Thrive: Cities across the country are investing in the development of versatile, strategically located venues with farmers markets in mind.

Mark's Work

Learn about Crafton Tull's work on Conway Community + Aquatics Center.

Crafton Tull | Conway Community + Aquatics Center

P.E., LEED AP

Learn more about Matt Crafton and his role and experience at Crafton Tull.

Crafton Tull | Matt Crafton

Matt Crafton is the President and Chief Executive Officer of Crafton Tull.&nbsp; After graduating from the United States Air Force Academy, Matt started his career as a civil engineer in the U.S. Air Force, where he managed the design and construction of many projects for Air Force missions around the world, serving in both Operation DESERT STORM and Operation RESTORE HOPE (Somalia).&nbsp;
In 1998, he transitioned to the Air Force Reserve and came to the company his father, Bob Crafton, co-founded. In his early years with Crafton Tull, Matt managed several large highway design projects and rose to the position of Chief Operating Officer before the Crafton Tull Board of Directors appointed him to the position of CEO in 2009. Today Matt oversees the operations of Crafton Tull&rsquo;s nine offices and provides quality control on a variety of engineering projects.
He holds Professional Engineer licenses in seven states, is a Leadership in Energy and Environmental Design (LEED) Accredited Professional, the past president of the American Council of Engineering Companies of Arkansas, past chapter president of the Arkansas Society of Professional Engineers, and past chairman of the Rogers-Lowell Chamber of Commerce. He is a deacon at First Baptist Church of Rogers, serves on several local nonprofit boards, and retired from the Air Force Reserve at the rank of Lieutenant Colonel. He and his wife, Kristi, have four children.

One of my interests outside of work is coaching my son&rsquo;s travel baseball team. He and his teammates are passionate about the sport, so the other coaches and I really enjoy the time helping the boys improve their skills and learn the game. We try to keep the actual travel to a reasonable amount, but we do get to see different ballparks in our region.&nbsp; It has been interesting to see communities make investments that replace ordinary ballparks with attractions that draw visitors from outside of their town. From firsthand experience, the quality of the park itself is a leading factor when teams consider where to play tournaments.

In September of 2017, a Time Magazine cover article quoted statistics from WinterGreen Research, a private firm tracking the economics of youth sports over a ten-year period. The report showed a 15 billion dollar market with a rate of growth averaging 7 percent per year. A different report published in 2013 by the National Center for Charitable Statistics estimated out of town tournaments accounted for 27 percent of family travel.
Both studies found the industry to be remarkably resistant to recession. In fact, revenue from sports tourism is a proven boon to the economies that host athletes and their families.
Brad Lacy, president of the Conway Area Chamber of Commerce in Arkansas, has seen the positive impact youth sports can have on a city&rsquo;s economy. &ldquo;In trying to be realistic and deliberate about our opportunities for economic development, youth sports became the mechanism through which we built a destination spot,&rdquo; he said. The City of Conway constructed a five-field softball park called City of Colleges Park in 2009 and a nine-field baseball park called Conway Station Park in 2011. Both of these parks are among the best of their kind in the central United States. Both are exceptionally maintained and feature covered bleachers, air-conditioned restroom and concession facilities, and fields built to appropriate dimensions for youth sports.
Large-scale tournaments pump money into a city&rsquo;s local economy through the hotel and restaurant industries, but also in less apparent sectors. For example, anyone who has traveled to an out of town tournament can attest to the amount of downtime involved. During their free time, families go to the movies, shop, or attend a local event. It is not uncommon to see groups decked out in uniforms and team colors around town throughout the year.
<img src="https://api.www.craftontull.com/media/uploads/insights/sports_parks_as_economic_drivers/sports_parks_economic_drivers_crafton_tull_arkansas.webp" alt="Tourism dollars" width="800" height="551" />

<h2>Factors to consider before a community should invest in a major sports park project</h2>
<div class="row customLists">
<ol>
<li>Before investing in a major park project, consider conducting an economic feasibility study to include conservative estimates for expected revenue and realistic cost estimates for construction and maintenance.&nbsp;</li>
<li>Next, be sure to hire qualified, experienced, licensed professionals to design and construct the park. Brad Lacy addressed the importance of this, saying &ldquo;We build for quality. From the facility&rsquo;s architecture, lighting, seating, etc. This leads to positive experiences and helps us stand out as a destination.&rdquo;</li>
<li>Once your park is constructed, dedicate a qualified staff and a sufficient budget to adequately maintain the park. Immaculately maintained parks improve the experience for the user and leave a lasting impression on visitors, which may lead to repeat tournaments.</li>
<li>Repeat bookings are essential to maximizing the return on your investment. Before allowing a third party to run tournaments at your park, be sure to have a written agreement with them that outlines all the terms of use and ensures they are a good representative of your city. When people feel welcome, safe, and fairly treated, they remember it.</li>
<li>Youth sports have become not only a source of enjoyment for families, but a significant economic benefit for some cities. If your city is considering such an investment, the steps outlined above provide a good starting point in the planning process. The next step is to evaluate the non-sports activities your community offers that cater to families.</li>
</ol>
</div>
&nbsp;

Youth sports have become not only a source of enjoyment for families, but a significant economic benefit for some cities.

Matt's Work

Learn about Crafton Tull's work on The Railyard Bike Park Renovations.

PROJECTS

Rogers Aquatics Center

Aquatics International Award Winner: 2016 Dream Designs Award